Masterclass Series

  • Profile Red Flags - FREE

    You're skilled, hardworking, and ready to serve—but somehow US clients aren't responding. Here's the truth: it's not about your abilities. Small mismatches in your profile—the words, images, and how you present yourself—are creating confusion for American clients. In one hour together, we'll find the 5-7 gaps between what you meant to show and what they're actually seeing, then fix them right away so the right clients finally notice you.

  • Cold Outreach That Builds Connections - $5.00

    Many talented VAs wait quietly, hoping to be discovered—but that rarely works. Yet reaching out can feel uncomfortable or too pushy. There's a respectful middle path. In this workshop, learn a simple message approach that feels natural to you while getting American clients to respond warmly. No awkward scripts—just a clear framework that helps you start real conversations that lead to work.

  • Decoding the American Client Mindset - $5.00

    American business culture has unspoken rules that nobody reveals—and they're different from what works at home. What shows respect in one culture can accidentally signal something else in another. It's not your fault; it's just that cultures speak different business languages. In one hour, we'll decode the hidden patterns together so you can present yourself in ways that American clients understand and appreciate, while staying true to who you are.

Meet Cheryl Edison

Founder & CEO

Here's what Silicon Valley business strategist Cheryl Edison wishes every Filipino VA knew: American clients aren't rejecting your skills. They're reacting to red flags—signals you don't even know you're sending. In 35 years of working across 75 countries and 65 industries, Edison has seen the same painful pattern repeat: exceptionally talented professionals losing opportunities because they didn't understand America's unspoken rules of business. ..................................................................................................................... Here's the truth no one shares with you: The phrases that sound professional in Manila destroy trust with US clients. ..................................................................................................................... But here's the good news: once you learn these unspoken rules, everything changes. Selling becomes natural. Clients say yes faster. You command the respect and rates you deserve. Edison is bringing these secrets directly to Filipino VAs—so you can stop guessing and start earning more dollars with more ease.
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Cheryl Edison

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Build Your Thriving Virtual Assistant Freelance Business

Learn proven strategies from Silicon Valley business strategist Cheryl Edison to attract global clients, scale your services, and create sustainable income across borders.

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